Monday, June 7, 2010

Red Velvet Media and Five Hundred 45's:)

This week on Red Velvet Media Blogtalk Radio we talk to Spencer drate and Judith about there new book Five Hundred 45'sCLICK HERE TO SEE SHOW PAGE AND TUNE IN!

A Graphic History of the Seven-Inch Record

By Spencer Drate and Judith Salavetz

Since its birth in 1949, the 45 has provided a creative outlet for graphic designers and artists, who have used the seven-inch record sleeve as a canvas, a place to experiment visually and to express the aesthetics and sentiments of the times. In FIVE HUNDRED 45s: A Graphic History of the Seven-Inch Record (Collins Design; Trade Paperback Original; June 1, 2010; $29.99; 9780061782411), Spencer Drate and Judith Salavetz have created an amazing anthology of more than 500 examples of great record sleeve design. Organized thematically, with graphically compelling pairings on every spread, this book covers every genre of music and great musician from 1950–2000, from the swing of Frank Sinatra to the early rock of Elvis Presley, from Bruce Springsteen to Blondie, from the Pretenders to Nirvana. Music fans, vinyl freaks, graphic designers, and pop culture enthusiasts will be inspired by this visually rich, diverse collection and consider it a must for their libraries.

The book also includes an introduction by Lenny Kaye, guitarist for the Patti Smith Group and music critic, and essays on the subject of the 45 from a music industry and graphic design perspective by Bruce Licher, acclaimed album cover designer; Tom Hazelmyer, owner of record company Amphetamine Reptile; Stuart Goldman, avid 45 sleeve collector; John Foster, principal at the design firm Bad People Good Things LLC; and Eric Davidson, associate editor at CMJ. It is a lush and wild ride through designs that are just as iconic as the music they adorned.

About the Authors

Spencer Drate and Judith Salavetz are creative directors, graphic designers, and writers who have designed album art for U2, Lou Reed, the Ramones, Velvet Underground, Talking Heads, the Beach Boys, Bon Jovi, Joan Jett, and Dave Valentin, to name a few. Both are the recipients of many album-packaging awards and have judged album designs for numerous organizations in the music packaging industry. Drate is a member of the Grammy Award committee for record design.

Drate and Salavetz have been interviewed regarding topics in the music industry on MTV, VH1, Fox 5, and major magazines. They have written and packaged numerous pop-culture books, including Swag-Rock Posters of the 90s and Beyond (Abrams Books), The Independent Movie Poster Book (Abrams Books), Pure Animation (Merrell Publishers), Motion by Design (Laurence King), The Art of the Modern Movie Poster (Chronicle Books), and their first book, 45 RPM: A Visual History of the Seven-Inch Record (Princeton Architectural Press). They both live in New York City.


A Graphic History of the Seven-Inch Record

By Spencer Drate & Judith Salavetz

Collins Design; Trade Paperback Original

On Sale June 1, 2010

480 pages / $29.99 / ISBN: 9780061782411



By Spencer Drate & Judith Salavetz



@ 7:30pm, 126 Franklin St.